DESCRIPTION Flipkart has announced Big billion day deal in the year 2014. It created surprise for few and depressed many customers. This case study is based on the customer reactions towards the promotional offer.
See Full PDFMillennials are raised in a gadget-filled and highly networked marketing environment and received a great deal of attention from the marketers for being very optimistic and open to different digital products. Millennials look not for just products but a whole new customer experience while they shop online. The probability of winning millennial customer sentiment is logical if the marketer attempts behavioural marketing strategies through multiple online channels. Though there are many versions of the age group of millennials, they are dexterous in comprehending various interfaces and visual cues which enables the marketers reach out to them cost-effectively unlike interacting with Gen X and Y who need aggressive marketing communication. In this context, people-based personalised approach to attract the millennials becomes imperative as they demand a customized communication style. Moving from breaking the advertising clutter to popularizing a brand online, the marketers have come to a phase where they are forced to break the clutter to reconquer the millennial on digital podia. The paper involves the application of appropriate analytics-based statistical tools on primary data from the millennial samples to appreciate the effectiveness of such communication in establishing individual human connections on online selling e-marketers. Thus, based on 5000 twitters driven from Twitter platform a sentiment analytics results to explore that Amazon performed better than Flipkart during Big Billion Day Sales 2019 in India. For this text/opinion mining is performed on tweets extracted from on Tweeter platform. Further analysis also imbibed Fine-grained and Aspect based Sentiment Analysis along with Rule-based approach in sentiment analytics for better understanding of sentiments and emotions on online buying behaviour.
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2019, South Asian Journal of Business and Management Cases
The case is set around the acquisition of majority shares of Flipkart by Walmart. The case traces the evolution of Flipkart as a startup and explores the context of acquisition by Walmart as well as the strategic fit between the two firms. Technological changes—mainly the proliferation of internet, mobile technology and the consequent digitization—have irretrievable impacts on the retail segment in terms of convergence of on-line and off-line retail and globalization of the markets. The case explores the emerging digitization scenario and its impact on the retail segment as a trigger to the merger process. Flipkart as an Indian startup had to re-incorporate outside India due to policy restrictions on fundraising. The case points to the inadequacies in the Indian policy regime with respect to startup fundraising and differential voting rights. Based on international comparisons, the case triggers discussion on the directions to policy changes if India hopes to create a congenial star.
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2018, Towards Wise Management
From: Peltonen, Tuomo (2018). Towards Wise Management: Wisdom and Stupidity in Strategic Decision-making. Springer.
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2011, Journal of Business Case Studies (JBCS)
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2013, Business & Information Systems Engineering
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2022, International Journal for Research in Applied Science & Engineering Technology (IJRASET)
In the world of business, the competition is very high. Every firm, every corporation is in the race to win more and more customers as if they are in a war with one another where one organization attacks another with their strategies and other defends itself. As a world of red ocean where everyone is attacking one another and there's always danger around them. This war can be distinctively seen in the e-commerce industry. The e-retails websites try to overtake their competitors by adopting new and advanced technologies and strategies to gain better goodwill in the market, which will ultimately increase their web traffic. This study is an insight of the scenario of the two giants e-commerce e-retailers of India. It aims to check the difference between these two giants in India viz. Amazon India and Flipkart under the customer perception towards them.
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2006, Journal of Documentation
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2018, International Journal of Applied Sciences in Tourism and Events
Bali beyond Travel Fair (BBTF) is an annual national tourism agenda as a business-to-business event for local travel industry players to sell travel packages to foreign buyers. As one of the sellers in the annual event, Bagus Discovery Management Company (BDMC) that manage Nusa Dua Bali Tours & Travel, Puri Bagus Hotel Group, and Bagus Agro had participated actively in BBTF by opening a booth stand in Nusa Dua Hall of Bali Nusa Dua Convention Center as the event venue from June 27 to June 30. This study investigated the role of BDMC in BBTF through the writer's direct practices when was involved in handling the event by conducting surveys in the fifth edition of BBTF. Additionally, interviews were conducted to the staff and top management of the company about the winning strategy for attracting buyers in such a potential marketing event as well as to buyers by asking their perception about the event. The data that had been classified then analyzed using descriptive qualitative b.
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2013, 2013 7th International Conference on Application of Information and Communication Technologies
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Abstract—Advertisement is the basic tool used for getting a customer into a store, physical or otherwise. There is truthful advertisement and then there is deceptive advertisement. This paper ventures on examining a type of deceptive advertisement tactic called " Bait-and-Switch ". This form of deceptive marketing has gained a great deal of attention and notoriety worldwide, in both international court systems and in media. Current study unveils various forms of Bait-and-Switch tactics, thereby describing the phenomenon in general as well as legal context. It establishes the legality of this tactic, exploring the lawful aspects of Bait-and-Switch (BnS), distinguishing it from a fraud, by explicating its implementation in retail, sale, and departmental store market, as well as its significance the court of law. It also reviews the policies and guidelines of Federal Trade Commission (FTC) regarding Bait-and-Switch. Focus is given on how BnS strategies are driving sales in small and medium Enterprises (SME). Models for Bait-and-Switch established the conditions for equilibrium to exist and reveal that even though use of BnS is a seemingly profitable tactic to get the consumer to buy what is being sold, it can lead to lost sales, thereby suggesting BnS to be non-profitable to the seller in the long run. The study further gathered data from the consumers and examined the effect of BnS on purchase decisions, by categorizing subjects based on income. Findings establish the role of income in these decisions. As low-income groups never shift to substituted product owing to their financial limitations. High income group on the contrary show much more flexibility in shifting towards the substituted product. The study is significant for the businesses looking for getting profitable by using BnS, as well as for the consumers as they look for better utilization of their resources.
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09/2014; DOI: 10.13140/2.1.1920.4489 This report concentrates on providing a balanced view about the benefits and drawbacks of approaching customers as group segments or as individual consumers, by providing academic underpinning from reputable sources & personal critique. “. Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply. “ Steve Jobs The purpose of this paper is to investigate the role of multiple actors in the customer behaviour and STP process, while observing the impact of key areas, such as: culture, globalisation, current marketing trends, postmodernism and brand affection. This study aims to contribute to the understanding of complexity, regarding market segmentation. The paper discusses the various problems that today’s marketer’s face and focuses on the emerging challenges of the new marketing reality. This paper mainly deals with the concepts and issues surrounding the matter of consumption. Consumption is a complex social phenomenon, in which people consume goods or services for reasons beyond their basic use. A consumer society is one in which the entire society is organized around the consumption and display of commodities, through which individuals gain prestige and identity. Given the above context, globalization brings about diverse trends, cultural differentiation and cultural hybridization (Pieterse, 1996). The term “consumer culture” refers to cultures in which mass consumption fuels the economy and shapes perceptions, values, desires, and personal identity. Consumers do not make their decisions in a blank moment. Their purchases are highly influenced by cultural, social and psychological factors. Therefore, a customer’s want has to be identified and his expectations must be matched with the other economic and social factors. The world is moving and changing at a pace that is both positive and negative in a way. Britain is an exceptional example of this ongoing situation. London is now more diverse than any city that has ever existed. Altogether, more than 300 languages are spoken by the people of London, and the city has at least 50 non-indigenous communities with populations of 10,000 or more. (www.statistics.gov.uk) People are changing from time to time, so do their tastes and preferences. Marketers are always concerned about cultural shifts and keen to discover new products or services that consumers may want. Understanding the ingredients and drivers of global consumer culture is the key to gaining insight regarding consumer behavior. In a diversified country like UK, culture not only influences consumer behavior but also reflects it. Marketing strategies are unlikely to change cultural values, but marketing does influence culture.
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